Despite the strong preference for online payment, utility customers have not been persuaded or incented to discontinue their paper statements. Why? READ MORE
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So far Frank McClung has created 3 blog entries.
New Incentive Marketing Approaches Address Longtime Needs Within the Radically Changed Publishing Industry
There is no question that newspaper and magazine publishers have been on a wild ride over the course of the last decade. The advent of digital publishing has forever changed the dynamics of content delivery, circulation growth and advertising sales. Both newspaper and magazine publishers have been challenged to find new ways to survive and thrive within this unpredictable and rapidly evolving landscape – this is no surprise to anyone who has been involved in the magazine and/or newspaper publishing industries in recent years. READ MORE
Request a copy of our white paper and learn how creative incentive marketing programs using rewards can be an effective and affordable way for publishers to grow and/or maintain their subscriber bases while also increasing profitability. READ MORE