Due to the many touch points banks have with their customers and the many different situations in which banking customers can be “nudged” to carry out a specific behavior that is beneficial to the bank, the banking sector needs to simplify promotions and instead focus on “one action, one reward” promotions. READ MORE
Why are incentive programs important for banks and what should be incented? Incentive marketing programs are critical for banks because many products and services banks offer are commodities (in fairness to the banking sector, the commodity/”sameness” of products is often regulated by law). Customer service, convenience and incentive marketing programs are critical tools in a bank’s toolbox as they seek sales and profitability growth. READ MORE
Strategic eBill programs, coupled with an effective incentive program will go a long way to once again increasing the rates of paperless billing enrollment. Our recent paper, “Leading Strategies to Catapult Utility Companies’ eBill Enrollment” goes into some depth on how to build effective incentive programs to greatly increase the number of customers receiving paperless bills. READ MORE
2016 Incentive Rewards Planning & Promotions Calendar Template is designed to help you plan gift card and incentive rewards promotions of all kinds. Get a copy of this free calendar and you'll also receive ideas for holiday themed promotions. No registration required. READ MORE
Given that gift card incentives have a fixed monetary value; it is reasonable to question whether or not consumers will perceive a gift card offer to be the same as a cash offer. However, there are four important factors contributing to gift cards being perceived as having greater value than cash incentives: READ MORE
Want to understand why gift card reward programs are the most effective incentive to change behaviors and achieve your goals? Request a copy of our most recent white paper today: The Power to Incent: Changing Behaviors to Achieve Your Goals. READ MORE
Given that a publication’s profitability is directly tied to its subscriber base for both subscription and advertising revenue, incenting new subscriptions and making renewal seamless is the logical place to start applying incentive marketing principles. Many publishers are also working to incent other behaviors, including advertiser program and research survey participation. READ MORE
When thinking about optimizing ROI from incentive-based subscriber acquisition programs and related budgets for your specific business, experimentation will be necessary. While your actual mileage may vary, the following are guidelines for consideration. As in any organization, there are multiple competing priorities for each usable dollar. READ MORE
There is no question that newspaper and magazine publishers have been on a wild ride over the course of the last decade. The advent of digital publishing has forever changed the dynamics of content delivery, circulation growth and advertising sales. Both newspaper and magazine publishers have been challenged to find new ways to survive and thrive within this unpredictable and rapidly evolving landscape – this is no surprise to anyone who has been involved in the magazine and/or newspaper publishing industries in recent years. READ MORE
